The Founder Manual
Fast track to building momentum. A playbook for startup founders filled with actionable insights to help you solve common early-stage challenges.
Who is this playbook for?
Early-stage technology startup founders who want quick, actionable guidance on running their business. Some of the topics included in the playbook are:
- Finding market validation
- Hiring technical talent for your company (contract, full-time, CTO, etc.)
- Building your product & analytics stack
- Protecting your time and addressing self-doubt
- Building the foundation for founder-led sales
- Legal: when do you need to hire a lawyer? What can you manage with online templates?
- Accounting & banking: When to get an accountant? Which bank to use?
Why The Founder Manual?
Save time & money
Get timely guidance without spending tons of money on consultants and sifting through hours of videos and websites just to get a few insights.
Build momentum
Start building traction quickly with best practices and access to templates for setting up product analytics, user interviews, assessing technical talent, and much more.
Recommendations
Save time researching solutions with free and low-cost recommendations for setting up product analytics, incorporating your company, and more.
Note: I’m not affiliated with any solutions. I’ve just found them valuable.
About me
Hi there, I’m Alex! I co-founded and operated a bootstrapped EdTech company for a decade as CEO until its exit in 2024. I’ve also worked with several early stage startups as a fractional CTO and product manager.
I created The Founder Manual because it’s a resource I wish I had as a founder to fast track building momentum. I understand the challenge of getting advice from all directions while operating on a limited budget. I learned how to run my company very lean and found the advice relevant to early stage companies by talking to enough people and sifting through enough online material.
I often pay it forward by mentoring and providing adhoc support to founders. This playbook is another way for me to pay it forward.
Subscribe today
All plans include:
- Full access to the playbook, including 50+ resources and templates
- Regular updates to the playbook
- Access to exclusive blog posts with guidance on running a company
- A 30-minute consultation to discuss anything you need
Monthly
Annual (save 20%)
We’re developing a platform to access the playbook. In the meantime, you’ll receive a PDF version.
You can cancel your subscription at any time.